la Toscana -
in a daydream of Tuscany

An art exhibition downloaded onto your iPod - an art videocast might be the next big thing for artist Peter Reddy, who likens his approach to producing art, to the musical production process.

“Making art for me is like doing an album and putting it on tour. The ‘tour' is the exhibition,” says the artist in his laid-back voice, from his home on the Central Coast .

Reddy, who's rock music phase saw him working as a band manager is currently working with Tokyo based Japanese composer SUGIMOTO Tomoyuki to create the ‘art-clips' that will fuse three traditionally distinct worlds - Music, Art & Technology. But his first ‘experimental' art video-cast, viewable on YouTube, is not the eclectic artist's first venture into cyberspace.

Reddy has recently signed a deal with mobile phone company, Mobux, which will allow people to download and view his work on their phones. His website too is an online gallery through which people worldwide can see and purchase his work.

“It's a great way of getting people to see my stuff and I'm constantly promoting my work publicising my art is as much my business as producing it”

But for those who prefer the more tangible when it comes to experiencing an artist's work, Reddy's latest series, which were inspired from the countryside of Tuscany, will be 'touring' at Arthouse Australia Gallery 25 Coldstream St Yamba from March 19 th to April 21 st

The exhibition is entitled “la Toscana – a daydream of Tuscany ”, and is a reflection of Reddy's art- making process, which involves the manipulation of images using digital editing programs as well more traditional methods of painting on canvas.